Your Assumptions About The Public Are Probably Wrong
Differences between the public and professionals in local energy projects, a study by Thomas Giøe Brusendorff Nielsen.
The report “Your Assumptions About the Public Are Probably Wrong” examines how policymakers and project developers make incorrect assumptions about public attitudes toward renewable energy projects. The research shows that people value environmental and social impacts more than is often assumed and that they want to be more involved in decision-making.
Key insights
Financial benefits are not the only motivator
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- The public accepts renewable energy not only on the basis of cost savings, but also because of the environmental and social benefits.
Decision makers overestimate the importance of comfort and status
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- Practitioners believe that citizens primarily value financial gain and convenience, while nature and social impact are more important.
More participation needed
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- Citizens want to be involved in decisions about local energy projects more often than policymakers assume.
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